Hi!
I'm Ed, a freelance Creative Director (Art) with over 13 years' of experience. Previously I worked at 180 Amsterdam on the Lay's, Under Armour, HBO and Heineken accounts. My work has been featured in The New York Times, The Huffington Post and ESPN, and been awarded at international shows and even been featured in the bestselling advertising bible 'Hey Whipple, Squeeze This.'

edandjoe.com
mail@edryder.com
+31 (0) 648015497
LinkedIn
Instagram

Awards and Recognition 
'Hey Whipple, Squeeze This.' — Featured Case Study • Cannes Lions 2021 — Mobile Bronze,  Entertainment for Sport Shortlist • The One Show 2022 — Innovation in Interactive, Online & Mobile Shortlist, Use of Technology Shortlist, Innovation in Social Media Shortlist • Eurobest 2021 — Media, Use of Mobile & Devices Silver, Mobile, Social Content for Consumer Engagement Bronze, Mobile, Targeted Communication Finalist,  Mobile, Messaging Campaign Finalist, Media, Use of Social Platforms Finalist,  Digital Craft, Data Storytelling Finalist • ADCN 2021 — Mobile Silver, Media Bronze, Digital Campaigns Finalist, AI Finalist • Creative Circle Awards 2022 — Best Use of AI Bronze, Best Digital Activation Bronze, Best Use of Talent & Influencers Bronze • Campaign Tech Awards 2022 — Best Use of AI Highly Commended, Tech as Part of a Campaign: Consumer Goods Highly Commended, Best Use of Experiential Tech Shortlist, Best Use of Experimental Tech Shortlist • FWA Site of the Day April 8, 2021 • LBB High Five — Netherlands 2021 • LBB Most Read of 2021 — Europe • Adage Hot Spots — August 2020 • Shots — Best of May 2019 • David Reviews — Pick of the Day May 2021 • Epica 2018 — Silver 2018 • Creativity — Editor's Pick May 2018 • David Reviews — Pick of the Day – 2018 • Shots — Contender May 2018 • The British Arrows — Shortlist, Cinematography - Amstel "Pass It On" 2017, Shortlist, Grading - Amstel "Pass It On" 2017 • Creativity — Pick of the Day 2017 • Best Ads on TV — 'Best' 2017 • David Reviews — 5 Stars, 2017 • AdForum — Alcohol Ad of The Month 2017 • Shots — Contender 2017 • Lürzer's Archive 5/2016 — Featured • Effies Global Finalist — 2015 • Euro Effies — Grand Prix 2014, Gold 2014 • Best Ads on TV — Best Integrated 2014 • Webby Awards — Official Honoree 2014 • FWA — Site of the Day February 12, 2012

Clients
adidas, ASICS, DHL, Under Armour, PlayStation, HBO, Oppo, Club Med, NewYork-Presbyterian,
Pepsi, Lay's, Qatar Airways, Heineken, Amstel, Peugeot, and Western Union.

Education
Falmouth University — MA Creative Advertising, Distinction
Coventry University — BA Graphic Design, First-class Honours