Champions League sponsors are in every stadium, ad break, and social feed, but there’s one place they can’t get into - dark social. Until now. We got Lay’s into private chat groups everywhere by enabling fans to surprise friends with AI-powered personalised video messages from the greatest footballer of all time, spoken flawlessly in up to 10 different languages.

Cannes Lions 2021 - Mobile Bronze
Cannes Lions 2021 - Entertainment for Sport Shortlist
The One Show 2022 - Innovation in Interactive, Online & Mobile Shortlist
The One Show 2022 - Use of Technology Shortlist
The One Show 2022 - Innovation in Social Media Shortlist
Eurobest 2021 – Media, Use of Mobile & Devices Silver
Eurobest 2021 – Mobile, Social Content for Consumer Engagement Bronze
Eurobest 2021 – Mobile, Targeted Communication Finalist
Eurobest 2021 – Mobile, Messaging Campaign Finalist
Eurobest 2021 – Media, Use of Social Platforms Finalist
Eurobest 2021 – Digital Craft, Data Storytelling Finalist
Creative Circle Awards 2022 - Best Use of AI Bronze
Creative Circle Awards 2022 - Best Digital Activation Bronze
Creative Circle Awards 2022 - Best Use of Talent & Influencers Bronze
ADCN 2021 – Mobile Silver
ADCN 2021 – Media Bronze
ADCN 2021 – Digital Campaigns Finalist
ADCN 2021 – AI Finalist
Campaign Tech Awards 2022 - Best Use of AI Highly Commended
Campaign Tech Awards 2022 - Consumer Goods Highly Commended
Campaign Tech Awards 2022 - Best Use of Experiential Tech Shortlist
Campaign Tech Awards 2022 - Best Use of Experimental Tech Shortlist
FWA Site of the Day April 8, 2021
LBB High Five – Netherlands